Updated: Apr 29, 2019
A new savvy business trend that is growing, is adding a more 'heart centered' or 'soul' based approach into ones company brand and or marketing style. This is wonderful to see, since it invites consumers who are seeking more integrity and genuine care in the overall process of doing business.
Yet what exactly is a 'soul' based business?
A soul based business is one that functions primarily from a constant internal intuitive knowing of direction before any logical conclusion. From there it creates from awareness to develop products or services that will contribute to value for their clients or market. Soul or heart based is always seeking connection over a sale, yet more sales happen from the energy exchanged.
While most are conducting business from mental deductive reasoning and or logical function that makes money, that does not necessarily have personal connection or concern for the consumer. Many businesses function from